Targeted Advertising: A Simple Guide to Reaching Your Customers
Written by Sarah Goliger @sarahbethgo Let’s face it: There’s quite a bit of negative sentiment around targeted advertising. It’s not unwarranted — consumers often complain that collecting information from their individual browsing behaviors, such as page visits and searches, to optimally select which advertisements they see, is invasive and, some might even say, “creepy.” Download Now: Free …
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